La Vida es Chula (Life is Cool) on the Desigual Runway


The Arc at Moynihan Station (where NYFW’s The Shows were held this season) was packed to the brim with onlookers ready for the Desigual show. The retail giant adds an extra punch each season to their runway game to bring the audience back for more. Known for their vibrant hues and playful patterns, the brand continued to design with their nonchalant, easy-going woman at mind. A woman that plays many roles on a daily basis– a woman that gleams in the morning and glows in the evening with a unified, authentic and cosmopolitan flow. To me one of the most interesting parts of the show was the eccentric headpieces. Scarves wrapped into mohawk-esque style with feminine dresses and popping prints kept the audience wanting to see more– and more they did (even online!) when models passed around a selfie-stick held iPhone while filming the runway show to online viewers that couldn’t make it. It made for a fun, technology-forward event. Take a peek and watch this fun behind-the-scenes video of what I was able to attend!

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