The Marc Jacobs Tweet Shop

Marc Jacobs is at it again with his clever marketing ploys! This weekend he opened a Pop-up Tweet-Shop in Soho for his fragrance line, Daisy. The catch? The store only took social payments. If you tweeted, used Instagram, Facebook, etc.  and tagged it with #MJdaisychain, you would receive free samples of his fragrance. As if that wasn’t a good enough gift, manicurists were on premises giving free manicures. Baristas from Bluestone Lane NY was handing out coffee from their adorable, solar-powered cart. A prairie backdrop with Daisy-inspired props took up many of the guests’ time—as people would hop in and out of the set taking silly and serious pictures with daisies, giant fragrance bottles, and tree stumps. This is totally normal in Manhattan, right?  Any Instagram photos with the #MJdaisychain tagline would appear on computer screens in the store and would give guests the options of instantly printing out the photos to keep. We had such a blast and ended up staying for a very long time. What a fun, clever event! It got me talking about it—so mission accomplished, Marc! #Killedit

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