Worth the “double-tap” and regramming this week–twenty-four year old Vivi Moya debuted as a designer this Wednesday at NYFW with a generation selfie-inspired collection, “Your Brain on Likes.” Her brand, Vivi Academy, kickstarted my fashion week at Sixty Tenth in Meatpacking district. The stages were set with platforms scattered around the room, surrounded by tall glass windows. Models came out one by one to stand and show off their looks while guests strolled around to check out the details up close while a projector cast a video that showed Moya’s inspiration. The short film was of a girl taking lines of sequined-hearts like cocaine, with the idea of the Vivi Academy girl getting high from likes and the selfie-focused mentality. The inspiration trickled from the film onto the models’ make-up styling, in which models had hearts around their eyes. Scroll through the slideshow to see Moya’s creations. After meeting her charming personality and hearing her enthusiasm to design, this designer is going places!
Marc Jacobs is at it again with his clever marketing ploys! This weekend he opened a Pop-up Tweet-Shop in Soho for his fragrance line, Daisy. The catch? The store only took social payments. If you tweeted, used Instagram, Facebook, etc. and tagged it with #MJdaisychain, you would receive free samples of his fragrance. As if that wasn’t a good enough gift, manicurists were on premises giving free manicures. Baristas from Bluestone Lane NY was handing out coffee from their adorable, solar-powered cart. A prairie backdrop with Daisy-inspired props took up many of the guests’ time—as people would hop in and out of the set taking silly and serious pictures with daisies, giant fragrance bottles, and tree stumps. This is totally normal in Manhattan, right? Any Instagram photos with the #MJdaisychain tagline would appear on computer screens in the store and would give guests the options of instantly printing out the photos to keep. We had such a blast and ended up staying for a very long time. What a fun, clever event! It got me talking about it—so mission accomplished, Marc! #Killedit