Marc Jacobs is at it again with his clever marketing ploys! This weekend he opened a Pop-up Tweet-Shop in Soho for his fragrance line, Daisy. The catch? The store only took social payments. If you tweeted, used Instagram, Facebook, etc. and tagged it with #MJdaisychain, you would receive free samples of his fragrance. As if that wasn’t a good enough gift, manicurists were on premises giving free manicures. Baristas from Bluestone Lane NY was handing out coffee from their adorable, solar-powered cart. A prairie backdrop with Daisy-inspired props took up many of the guests’ time—as people would hop in and out of the set taking silly and serious pictures with daisies, giant fragrance bottles, and tree stumps. This is totally normal in Manhattan, right? Any Instagram photos with the #MJdaisychain tagline would appear on computer screens in the store and would give guests the options of instantly printing out the photos to keep. We had such a blast and ended up staying for a very long time. What a fun, clever event! It got me talking about it—so mission accomplished, Marc! #Killedit
Since 1904, Krigler New York has been attracting celebrities and royals alike for their high end perfumes. A brand of luxury and prestige, Krigler New York is reaching into the archives to relaunch 2 of their earliest fragrances with updates for today’s men and women, Schone Linden 05 and Hermitage Heritage 04.
Because I love it when brands bring out new things from the archives and give it a twist—I thought this would be a fun feature.
As I take in the beautiful new perfume, the Schöne Linden 05 scent is a delicate, feminine scent with floral notes and vanilla. I like this perfume because of the femininity—and at the same time it’s not overdone. Perfect.
Even better, this perfume is sold exclusively at The Plaza. Yes, that Plaza on 5th Avenue and 59th Street. So if you want to try out this yummy scent—head down to the exquisite landmark itself and go to their perfumery, where you’ll see this vintage perfume being displayed. And grab a mimosa at the hotel for me while you’re at it!